Where Brands Level Up To Superfan Status!

I’m Randy Shoemaker, Founder of Superfan Brands. I provide strategic marketing leadership to help consumer product companies accelerate growth by building passionate, loyal fanbases. 

With a career spanning globally recognized brands like Star Wars, Marvel, DreamWorks, Nickelodeon, Disney Pixar, The Hunger Games, EA SPORTS, NFL, NCAA, and NHL, I spent years turning casual consumers into passionate brand advocates.

I excel at understanding what drives fan loyalty, using that insight to fuel growth. With a strong background in strategic brand development and data-driven marketing innovation, I have a proven track record in scaling direct-to-consumer operations, securing retail placements with top retailers, creating impactful consumer marketing campaigns, and leading high-performing teams to achieve significant results.

Ready to explore how we can tackle your marketing challenges, build a loyal fanbase for your brand and accelerate your growth?

Schedule a no-obligation intro call below.

Career Spanning Globally Recognized Brands

  • NFL

The Problems I Solve

  • Turning casual consumers into devoted fans, enhancing retention and loyalty.

  • Implementing marketing strategies to accelerate growth and improve profitability.

  • Expanding DTC and retail presence to maximize sales and market influence.

  • Using data analytics to refine strategies, making campaigns more effective and efficient.

  • Providing leadership to guide and develop marketing teams for successful execution.

Marketing Consulting Services

I also offer tailored consulting services to help your business thrive. My expertise spans across several key areas, designed to unlock growth and elevate your brand’s performance:

  • Brand and Marketing Audit with Opportunity Identification: I will conduct a thorough evaluation of your brand and marketing efforts, uncovering strengths, weaknesses, and growth opportunities. You’ll receive actionable recommendations to boost your performance.

  • Direct-to-Consumer (DTC) Growth Accelerator Program: Designed to scale your DTC operations, this program offers a strategic roadmap for optimizing customer acquisition, retention, and performance across digital channels.

  • Strategic Brand Development Workshop: Through interactive sessions, I help you develop or revamp your brand strategy with competitive insights, consumer understanding, and a roadmap for success.

  • Retail Expansion Strategy: I will guide you in expanding your retail presence, from identifying market opportunities to developing strategic partnerships and ensuring sustained retail growth.

  • Innovation and Product Development Bootcamp: My bootcamp supports businesses through the product development lifecycle, helping you create market-ready products that resonate with consumers.

  • Comprehensive Marketing Analytics & ROI Optimization Plan: Leverage data analytics to enhance your marketing effectiveness. I audit current efforts, set up KPIs, and provide data-driven strategies for maximizing ROI.

  • Licensing and Strategic Partnerships Advisory: I provide expert guidance in acquiring licenses and forming strategic partnerships to expand your market reach and boost revenue.

  • Customized Consumer Insights and Market Research Solutions: Tailored research services help you understand market trends and consumer behavior, providing actionable insights to inform strategic decisions.

There are multiple ways I can help your business succeed. Schedule a no-obligation intro call below to find out more.

Fractional CMO Services

Engage

Fractional CMO: Senior-level marketing strategy and leadership on a fractional basis tailored to guide your business’s marketing efforts.

  • Functional Marketing Framework®: Develop a robust marketing strategy, establish KPIs using a proven framework to drive growth and ROI.

  • Strategic Planning & Oversight: Lead quarterly planning calls, weekly sprint planning and review sessions, and daily stand-ups to ensure consistent progress and strategic alignment.

  • Team & Vendor Management: Hire, train, evaluate, and manage vendors, employees, and contractors to execute marketing initiatives effectively.

½ Day Consultative Strategy Session

4-Hour Strategy Session: An intensive, half-day session using the Functional Marketing Framework® to align and focus your marketing strategy.

  • Customized Marketing Strategy:
    A bespoke plan tailored to your company’s unique needs, providing clarity and direction for your marketing efforts.

  • 14-Day Prep Period: Engage in a 14-day preparatory period via email correspondence to gather insights and set the stage for a productive session.

  • Deliverables that Provide Results: Receive an immediate marketing punch list, identification of blind spots, and a detailed plan of marketing campaigns for the next 3-6 months.

Advisor

Strategic Advisory Services:
A fractional CMO guiding your team as a strategic advisor, providing senior-level marketing leadership without the commitment of a full-time hire.

  • Ongoing Planning & Support: Quarterly planning calls and twice-monthly sprint planning sessions to ensure continuous alignment and progress.

  • Unlimited Email Correspondence: Stay connected with unlimited email support for timely guidance and decision-making.

  • Access to SOPs: Access to marketing campaign standard operating procedures (SOPs) to streamline execution and ensure consistency.

Take the first step toward growing your brand. Schedule your no-obligation intro call below!

Recommendations

  • Kerry Phelan, Former EVP of Consumer Products at DreamWorks & President of Global Franchise Management at Lionsgate

    "Randy is an excellent example of the top qualities you want in an effective executive and leader. He consistently delivered on the dimensions of strategic planning and brand development, superior critical thinking and problem solving, innovation, taking initiative and enhancing collaboration while delivering excellent results.”

  • Eric Nyman, CEO, Vista Outdoor // Revelyst and Former President at Hasbro

    "I have had the privilege to know Randy for almost twenty years across various roles and companies. He is a true professional and a great partner, licensor, marketer, and product innovator. I recommend him highly!"

  • Bob Aniello, Former SVP of Marketing at THQ

    “Randy successfully grew major brands, resulting in both top-line and bottom line profit. He’s strategic, direct and a creative problem solver. Listen to him and you’ll be inspired and rewarded!”

  • Glen Chin, Founder of Most Prolific, Former VP of Marketing at EA SPORTS

    "Randy excels in three key areas: strategic vision, cross-functional collaboration, and passion and competitive drive. I wholeheartedly recommend Randy for any senior leadership role in need of a world-class marketer and business partner. His passion, insight, and ability to inspire teams are unmatched."

Contact Superfan Brands

Are you in learning more about how to solve your biggest marketing challenges and create superfans for your brand? Fill out the form and I’ll get back to you to schedule a no-obligation introductory call. I look forward to speaking with you!