Randy Shoemaker

Randy Shoemaker is a Fractional CMO helping brands create and cultivate their own superfans. With a career spanning globally recognized names like Star Wars, Marvel, Dreamworks, Nickelodeon, Disney Pixar, The Hunger Games, EA SPORTS, NFL, NCAA, and NHL, he’s spent years turning casual consumers into passionate, lifelong brand advocates.

Randy’s expertise lies in understanding what drives fan loyalty and leveraging that insight to fuel growth. From strategic brand development to data-driven marketing innovation, Randy has a proven track record of building and scaling direct-to-consumer operations, creating unforgettable consumer experiences, and leading teams that deliver results.

Now, through his business, Superfan Brands, he is dedicated to helping emerging-growth companies with ambitious marketing teams transform their audience into dedicated superfans. Whether it’s through data analytics, strategic licensing, or retail expansion, Randy’s mission is clear: to help brands not just meet their goals but surpass them by turning customers into their biggest fans.

Randy’s areas of expertise include:

• Strategic Brand Development

• Product Development & Innovation

• Consumer Insights

• Creative Strategy

• Digital & Traditional Marketing

• Profitable P&L Management

• Retail Development & Expansion

• Direct-To-Consumer Business Growth

• Data Analytics & ROI Optimization

• Strategic Licensing

• Effective Leadership & Team Development

Click here for more details about Randy’s background and experience.